Web appConcept
CashOutRefi
Five-question cash-out refinance estimator that gives homeowners a number in 60 seconds, with no credit pull.
- Client
- Concept for a mortgage lender
- Year
- 2026
- Type
- Web app
A lead funnel designed to remove friction. Instead of a long form, the visitor answers five questions, starting with a home-value slider, and gets an estimate with no hard credit pull and no obligation. The sections below explain what homeowners do with equity and how the process works, and answer common questions before anyone talks to a loan officer.
What we built
- Five-step estimate wizard with a home-value slider
- Landing page covering uses of equity, a three-step process and FAQ
- Trust cues throughout: no hard pull, no obligation, secure and private
- Mobile-first layout with a persistent call to action
Results
- The estimate flow takes about 60 seconds end to end
- Shipped as a concept to show how a lender funnel should feel

